After previously only selling via other retailers, we’re proud to announce Olsson Haircare recently launched their own eCommerce store using moltin, as chosen and built by ITpod!

“moltin have introduced a glaringly obvious solution to a glaringly obvious problem.”

Shervin Williams, Managing Director - ITpod

Who they are

Olsson Haircare is a Scandinavian brand specializing in hair products for sensitive skin. After previously having a content based website and only selling via other major online retailers, they realized that in order to maximize sales they needed to sell their products through their own website as well.

Market: UK and Europe
Industry: Health and Beauty
Challenge: Create an engaging eCommerce store to start selling products directly through own brand

The challenge

As Olsson have only sold via other channels and online outlets, they needed to produce a well designed, engaging site to encourage their audience to buy directly from their site as well as via other retailers.

Why moltin?

Shervin Williams, Managing Director at ITpod, headed up the development for Olsson’s website. When he started the project he knew he wanted to look for an eCommerce API, because eCommerce, as he knew it, had more restrictions than content based websites where you could “create what you want, produce stunning results and leave clients gobsmacked”. He didn’t think eCommerce was capable of the same positives, not without reaching high costs and long learning curves. That was until he found moltin via a Google search.

He stated “These guys [moltin] have identified a few long-standing and largely ignored problems with the routes a developer can take to produce a quality eCommerce store”

He knew that if he was to use an off the shelf platform, he would have to invest limitless resource to understand the system and ultimately lock himself into the platform or risk sinking costs. He was also conscious that building a custom eCommerce site would mean architecting, testing, maintaining and supporting the system would be his responsibility.

He went on to say “moltin are providing eCommerce developers with the freedom to develop with whichever tools they choose, and are removing the current necessity within the market to lock themselves into, not only a pre-imposed language and framework but more dangerously, a single predefined, likely bloated and sub-performant architecture. With moltin’s API, choice of tools for build is entirely unrestricted, and this is something of priceless value, it allows for clean builds to be created rapidly, using existing knowledge.”


The site itself only took 2-3 weeks to complete, and they used the following tools to build:

  • ASP.NET MVC on the server, primarily to handle routing, but also a future blogging extension.
  • KnockoutJS with the mapping library to provide the client side data binding context.
  • moltin’s JS SDK.
  • moltin’s C# SDK which they decided upon to allow them to send metadata from the server.

It’s too early to comment on site metrics and sales figures, but Shervin stated that the website seems to be getting a good level of traffic so far in the first week of being live. We can’t wait to see how it grows going forward.

We’re also pleased to announce that following their experience with Olsson, ITpod has confirmed they’ll be now joining moltin on our future journey, using us for future eCommerce projects.

We’d also like to personally thank Shervin for writing about his experience with moltin. Read his full post here.