Bombinate - it’s not a store, it’s a platform for retailers to showcase and sell their own wares, and we must say it looks beautiful.

Bombinate logo

“Building startups requires a lot of flexibility in the underlying technologies. moltin has been a great choice for this.”

James Merritt, Technology Director - Off Piste

Who they are

Launched on May 8th 2017, Bombinate is a men’s fashion platform on a mission to showcase the highest quality products from Europe’s new generation of craftsmanship brands. It’s a marketplace with a difference, where each of their 30+ brands has their own supplier dashboard allowing them to directly update their inventory on the live site. The motivation behind Bombinate was to bring together small, but very high quality, manufacturers into one curated platform with a consistent customer experience.

And the ‘Bombinate’ name came from ‘bombination’ — which refers to the buzzing noise made by bees. Craftmanship brands, just like honey bees, are the center of their ecosystem.

Market: Europe
Industry: Fashion

Bombinate take pride in quality craftmanship

The challenge

Bombinate isn’t just a store, it’s a platform for other high-end European fashion retailers to sell their products seamlessly via their own personal dashboard. When looking for a commerce solution to fit their needs, they needed something where brands could easily integrate Bombinate into their workflow, maintaining their own inventory levels and managing orders through the Bombinate platform.

They explored different commerce options available, but realized that they didn’t give them the flexibility they needed. Many of their brands are startups and needed a platform that can keep up with the fast-changing technological requirements and growth they’re likely to encounter. They also realized most, like Magento, forced a programming language onto them, where they needed the flexibility to use their own technology stack.

Why moltin?

When evaluating moltin, they were excited by the total flexibility of the platform. A flexibility which allowed them to add custom fields throughout the setup and, as mentioned above, let them choose the tech stack that works best for their specific needs. Because of this, using moltin as their backend, they were able to use Node.JS, ReactJS, Postgres, AWS and Algolia as their chosen central tech stack.

The store was created by Off Piste — a development agency who focus on building startups for non-technical founders. They worked with Bombinate from idea to release and, in total, the design and development stages took about four months. Some of the benefits that moltin brought to their build were:

Flows — was used extensively to add their own custom features and adapt the platform to suit their needs This included creating made-to-order products which have a longer shipping time because they’re only crafted once a purchase completes.

Webhooks — allows them to listen for changes on moltin and distribute the new data directly to their other services used on the site. This means all of their third party systems are updated in real-time, including Algolia which powers their search functionality.

Flexibility — with moltin, they can easily add new features mid-build without having to revisit any architectural choices. They’ve also been able to build and integrate their own payment system.

What’s next for Bombinate

This is just the start for the Bombinate brand after receiving 3,800 sign ups just from their pre-launch campaign and we’re excited to see where they go next! Their longer term goal is to double the number of brands on the platform and become the go-to place for new European fashion brands to launch their products. If you haven’t already, visit their website and take a look at their launch video below!