Blur the lines between physical and digital space
Mobile self-checkout empowers in-store shoppers to use their phones to avoid the otherwise intricate labyrinth of a typical checkout flow. It brings digital marketing into the very tangible context of the brick-and- mortar store, finally blurring the lines between the digital and the physical world.
How does it work?
The workflow is smooth and streamlined: a customer navigates from their phone to a short URL, scans the product’s barcode, and checks it out using Apple Pay, Google Pay or a credit card. The “app-less” approach makes the whole process fast and user friendly.