What is mobile self-checkout?
We created mobile self-checkout to remove friction from the physical buying experience, and allow brands and retailers to be reactive, adaptive, and flexible in where and how they sell. The initial impetus for the idea was simple: supplement in-store POS systems to offer a flexible checkout option on the shopper’s own device - reducing the staffing burden for stores and laying the foundation for in-store digitization and innovation. Ultimately, what we created was something that was capable of much more: a retail Swiss Army knife that unlocked a variety of use cases that were previously out of reach for many brands and retailers.
Tactically speaking, mobile self-checkout is a progressive web application (meaning browser-based experience - no downloads) that is capable of (1) scanning a product (using either a barcode or image), (2) surfacing product data, and (3) processing a checkout (either via a digital wallet, shopper credit card, and/or a card reader). We built this as a “reference application” (think of this as your partially assembled “lego kit”) with the intent of helping customers get 80% of the way there, leaving it to them to connect this into their existing architecture, customize to match their brand, and adjust any steps, pages or fields to meet the objectives of their specific use case (leveraging our commerce APIs - think of these as your “lego pieces” behind the scenes).
What we’ve learned in the market was that this solution answers the need for a number of different flavors of flex retail:
- Tweaking the cart and adding a card reader quickly transformed it into an associate app.
- Linking it into eCommerce data morphed it into a powerful event retail solution.
- Omitting the cart page and adding a richer PDP made it more of an endless aisle application.
- Using it as a primary checkout option basically removed the need for a legacy POS in the first place.
We saw an appetite for a number of different non-traditional retail use cases - all powered by the same elegant reference application, and powerful and flexible commerce APIs under the covers.